Behavioural Science

Behavioural science is an interdisciplinary field that combines insights from the fields of sociology, psychology and economics to understand how people make decisions relevant to their health and well-being. It considers the biological, social and physiological factors that influence health and disease and interprets what drives people’s behaviour.

Behavioural scientists in the realm of health care assess the challenges related to modifiable lifestyle behaviours such as physical inactivity, stress, poor nutrition, substance abuse and sleep. Through quantitative and qualitative analysis of an individual’s health status as it relates to lifestyle, behavioural scientists who have designed programs such as CHIP, ensure that behaviour change is both comprehensive and sustainable.

This growing field has led to a much broader ability to improve health and prevent disease through the design of programmes that link people’s emotions to their behaviour and its consequences in ways that encourage behaviour change, promote healthy lifestyle choices and foster emotional and physical well-being.

CHIP’s behavioural science tools integrate Lifestyle Medicine approaches into daily life

  • Change long-term habits
  • Overcome negative thinking
  • Build new, healthy behavioural skills
  • Sustain changes and avoid relapse
  • Build health social support networks
  • Learn how to thrive, not just survive